Medical affairs in 2027: Proving value for patients

default

From activity metrics to patient outcomes

Medical affairs has always helped improve patient outcomes. Proving it is the hard part. Featuring Rico Calara of argenx and Jimmy Baudot of ZS, this FirstWord session explores how medical affairs teams can look beyond activity metrics to track changes in knowledge, clinical practice and patient outcomes. Hear why measurement needs a plan before the work starts, how to approach attribution and how agentic AI can connect fragmented data into medical intelligence teams can act on.

left

true

grey

WEBINAR

Button CTA Text

primary

default