Dynamic Targeting
Dynamic Targeting
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Dynamic Targeting
Move from static call plans to just‑in‑time action. Dynamically recalculate HCP priorities every week using AI‑powered omnichannel orchestration, so field teams always know who to engage and how, directly in their CRM.
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CUSTOMER ENGAGEMENT
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Book a demo
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Ask a question
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4%
Up to 4% annualized revenue lift from AI-powered, continuously refreshed HCP prioritization
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40%
Improvement in engagement by focusing field effort on emerging opportunities
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Learn more about hours spent on learning and development in 2024
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95%
Up to 95% of field employees use daily for precall planning
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Learn more about hours spent on learning and development in 2024
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What you can do with ZAIDYN®
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Stay ahead of market shifts
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Stay ahead of market shifts
Act on prescribing, competitive and engagement signals as they change—refreshing priorities weekly to capture opportunity early.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Build intelligence into existing tools
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Build intelligence into existing tools
Embed AI‑driven, explainable priorities directly into CRM workflows—so field teams understand why to act, trust the guidance and adopt it easily, without adding tools or extra steps.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Unify priorities and actions
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Unify priorities and actions
Align field effort across brands and territories with a single, optimized list that directs field teams where to focus each week.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
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Smarter priorities. Measurable impact.
Run Dynamic Targeting as a self-service solution or combine with other Customer Engagement modules for a seamless workflow.
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HOW IT WORKS
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Focus field teams on HCPs with emerging opportunities
Prioritize high-value opportunities faster
Act on market shifts in real time
Embed intelligence in rep workflows
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Built for the teams who make engagement work
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Different roles. One intelligence platform.
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Insights & Analytics
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Resources
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RESOURCES
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See all resources
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UCB helps HCPs serve patients with AI-driven analytics
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Create personalized journeys with ZAIDYN
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Watch the video
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Accelerate biotech innovation with data-driven insights
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Read the case studies
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How we support you
Get the level of support that fits your organization and grows with you. We work side by side with your teams to ensure smooth onboarding, strong adoption and faster time to value. Whether we run ZAIDYN together or help you take the reins, our experts stay close to help you prove value and build momentum.
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ONBOARDING
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Start with a clear action plan
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Get a clear picture of your targeting cycles, brand priorities and field workflows. Then gain alignment on use cases, governance needs and success metrics to define a clear activation roadmap.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Integrate and map data globally
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Connect prescribing, engagement and CRM data through secure APIs and validated pipelines. Map HCP, territory and product hierarchies, and establish automated refresh schedules with built-in QA checks.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Configure signals and models
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Align predictive inputs with brand guardrails, portfolio constraints and explainability rules to ensure priorities reflect strategy and compliance.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Validate and refine to ensure trust
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Backtest historical performance and run scenario simulations to validate signal strength and territory balance. Then refine thresholds, reason codes and capacity for relevance and field trust.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Prepare teams for success
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Embed ranked priorities into your CRM, then train field representatives on interpretation and action. Continuously monitor adoption, performance and signal health to optimize and scale.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
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What data does Dynamic Targeting use?
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Dynamic Targeting is life sciences targeting software that incorporates prescribing data, HCP affinities, behavioral attributes, CRM activity, digital engagement signals, territory data and competition.
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Who uses Dynamic Targeting?
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Ranked HCP lists appear directly inside field teams’ Veeva CRM, MyInsights or ZAIDYN Field Insights tools. Field representatives receive a concise, action-ready list with clear reason codes—no new tools or manual downloads required.
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Will field teams trust and adopt the recommendations?
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Each priority includes transparent rationale—such as predicted switch risk or new writer likelihood—so field teams understand the “why.” Clear rationale and CRM-native delivery consistently drive high adoption and stronger coaching conversations.
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Can we use our own predictive models?
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Yes. Dynamic Targeting can ingest and operationalize client-owned models alongside ZS’s life-sciences-trained signals. This allows organizations to activate existing analytics investments without rebuilding workflows or adding technical complexity.
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How does agentic AI power Dynamic Targeting?
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Dynamic Targeting uses life-sciences-trained agentic AI to continuously monitor signals, re-rank HCP priorities and recommend where to focus next. Monitoring agents detect prescribing or competitive shifts, while execution logic refreshes lists automatically—within defined brand and compliance guardrails.
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Explore our agentic AI framework
How does Dynamic Targeting support compliance and global scale?
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Dynamic Targeting operates within embedded brand guardrails, regional constraints and role-based access controls to ensure every priority aligns with compliance standards. Global teams can define enterprise rules and governance templates, while local markets tune signals and constraints—making it easy to scale across brands, therapy areas and countries without rebuilding the model.
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How does Dynamic Targeting fit within ZAIDYN Customer Engagement?
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Dynamic Targeting priorities feed directly into the broader ZAIDYN Customer Engagement ecosystem—informing Next Best Action, guiding Orchestration Engine workflows and aligning field and digital engagement.
Together, they move from who to focus on (Dynamic Targeting) to what to do next (Next Best Action) to how to coordinate it across channels (Orchestration Engine)—turning predictive insight into connected, compliant action at scale.
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See ZAIDYN in action
Book a demo
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