Dynamic Targeting
Dynamic Targeting
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Dynamic Targeting
Give reps clear focus with AI-powered HCP priorities delivered in their CRM with a pharma sales targeting platform.
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CUSTOMER ENGAGEMENT
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4%
Annualized revenue lift from AI-powered, continuously refreshed HCP prioritization
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Learn more about hours spent on learning and development in 2024
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40%
Improvement in engagement by focusing field effort on emerging opportunity
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Proof that intelligence drives impact
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Faster targeting cycles
Reps trust and adopt
Clarity that changes planning
Better manager coaching
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What you can do with ZAIDYN
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
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View Webinar
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Stay ahead of market shifts
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Stay ahead of market shifts
Act on prescribing, competitive and engagement signals as they change—refreshing priorities weekly to capture opportunity early
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Build intelligence into existing tools
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Build intelligence into existing tools
Embed AI-driven priorities directly into CRM workflows, guiding reps on who to engage next—without adding tools or extra steps.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Unify priorities and actions
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Unify priorities and actions
Align field effort across brands and territories with a single, optimized list that directs reps where to focus each week.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
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Smarter priorities. Measurable impact.
Run Dynamic Targeting as a self-service solution or combine with other Customer Engagement modules for a seamless workflow.
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HOW IT WORKS
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Align field effort across brands
Prioritize high-value opportunities faster
Act on market shifts in real time
Embed intelligence in rep workflows
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Built for the teams who make engagement work
Different roles. One intelligence platform.
See how leaders across commercial teams turn intelligence into coordinated, compliant action.
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SOLUTIONS BY FUNCTION
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Insights & Analytics
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Dive deeper
Get a closer look at how Dynamic Targeting helps life sciences teams turn strategy into coordinated action.
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RESOURCES
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See all resources
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How we support you
Get the level of support that fits your organization and grows with you. We work side by side with your teams to ensure smooth onboarding, strong adoption and faster time to value. Whether we run ZAIDYN together or help you take the reins, our experts stay close to help you prove value and build momentum.
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ONBOARDING
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
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View Webinar
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Start with a clear action plan
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Get a clear picture of your targeting cycles, brand priorities and field workflows. Then gain alignment on use cases, governance needs and success metrics to define a clear activation roadmap.
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Integrate and map data globally
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Connect prescribing, engagement and CRM data through secure APIs and validated pipelines. Then map HCP, territory and product hierarchies, and establish automated refresh schedules with built-in QA ch
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Configure signals and models
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Align predictive inputs with brand guardrails, portfolio constraints and explainability rules to ensure priorities reflect strategy and compliance.
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Validate and refine to ensure trust
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Backtest historical performance and run scenario simulations to validate signal strength and territory balance. Then refine thresholds, reason codes and capacity for relevance and field trust.
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Thank you for requesting a download of the Release Notes. A representative will contact you within 48 hours. If you have any questions, please contact us.
Prepare teams for success
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Embed ranked priorities into your CRM, then train reps and managers on interpretation and action. Continuously monitor adoption, performance and signal health to optimize and scale.
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What data does Dynamic Targeting use?
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Dynamic Targeting is pharma targeting software that incorporates prescribing data, predicted patient events, CRM activity, digital engagement signals, territory data and competition.
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Who uses Dynamic Targeting?
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Ranked HCP lists appear directly inside field reps’ Veeva CRM, MyInsights or ZAIDYN Field Insights tools. Reps receive a concise, action-ready list with clear reason codes—no new tools or manual downloads required.
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Will reps trust and adopt the recommendations?
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Each priority includes transparent reason codes—such as predicted switch risk or new writer likelihood—so reps understand the “why.” Clear rationale and CRM-native delivery consistently drive high adoption and stronger coaching conversations.
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Can we use our own predictive models?
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Yes. Dynamic Targeting can ingest and operationalize client-owned models alongside ZS’s life-sciences-trained signals. This allows organizations to activate existing analytics investments without rebuilding workflows or adding technical complexity.
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How does agentic AI power Dynamic Targeting?
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Dynamic Targeting uses life-sciences-trained agentic AI to continuously monitor signals, re-rank HCP priorities and recommend where to focus next. Monitoring agents detect prescribing or competitive shifts, while execution logic refreshes lists automatically—within defined brand and compliance guardrails.
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How does Dynamic Targeting support compliance and global scale?
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Dynamic Targeting operates within embedded brand guardrails, regional constraints and role-based access controls to ensure every priority aligns with compliance standards. Global teams can define enterprise rules and governance templates, while local markets tune signals and constraints—making it easy to scale across brands, therapy areas and countries without rebuilding the model.
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How does Dynamic Targeting fit within ZAIDYN Customer Engagement?
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Dynamic Targeting priorities feed directly into the broader ZAIDYN Customer Engagement ecosystem—informing Next Best Actions, guiding Orchestration Engine workflows and aligning field and digital engagement.
Together, they move from who to focus on (Dynamic Targeting) to what to do next (NBA) to how to coordinate it across channels (Orchestration)—turning predictive insight into connected, compliant action at scale.
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